NextFan is a sports biotelemetry company out to revolutionize the sports fan experience by providing real-time athlete biometrics and equipment data to live TV feeds and mobile devices. Think of a NASCAR race where G force, brake application speed, and driver respiration rates can be calculated and made part of the experience through an on-screen or app feed.

With a concept that would leverage both the explosion in fitness wearables and the runaway popularity of second-screen sports experiences, NextFan already had major motorsports organizations lining up to start product trials in under six months. However, to turn the excitement they’d generated into real products, NextFan needed to build out their engineering team, complete their platform and product, and support the trials. Hiring such a cross-disciplinary team would depend on a significant financial infusion from investors—and NextFan didn’t have the time to spare.

NextFan brought Presence the following brief: Conduct an evaluation of available biometric sensors and hardware manufacturers for suitability, then use the winners to create a working prototype complete with always-on data capture, transmission from the motorcycle to a back-end server, and visualization of the data over live video. The timeframe? Four weeks.

Within days, Presence had assembled a group of expert digital back and front-end developers, hardware systems engineers, designers, with senior product experience leadership, able to work seamlessly across digital and connected hardware. They powered through the biometric sensor suitability assessment and began mapping the systems architecture, navigating the challenges of working with the sensors’ proprietary software/hardware data services. Early tests took place at Presence, but soon moved outdoors to replicate real-life motorcycle racing scenarios.

Halfway through the schedule, the project hit a roadblock. The hardware platform provider, selected by one of NextFan’s strategic partners, couldn’t support the technical requirements and Presence was tasked with finding the replacement. They did and within a few days of the original time line, the project was back on track.

A live prototype able to collect, transmit, translate, and visualize data. With a working proof of concept in hand, NextFan could advance its negotiations with investors and clients.